Statement of Intent
For my documentary advertisements I intend for it to comply with the ASA Guidelines, such as not showing anything graphic or bloody for the chance that a younger audience may see the advertisement. It is a likely chan ce an unintended audience will see it as it is on a billboard. I plan for it to be during the earlier part of the watershed so my target audience (16-25) would be awake to see it without children being able to view it. To make the documentary is successful, I will portray the target audience in a positive way, I also will be representing 2 different social groups, older and younger, this is due to the cult idea needing older representation (Because most cults have more experienced and older leaders, while the detectives are younger . ) The documentary will feature a cult being discovere d by detectives, police and criminologists, the latter being shown as smart and righteous wearing blue to show the good, while the Cult will be masked or smiling, ...