Billy Stafford AS Media Coursework NEA 2026

 

  My idea for the documentary is a series of episodes based on a fictional cult that terrorises Britain in the late 1980s , disappeared in 19 99, and was caught, imprisoned or killed by 2010 . My adverts are going to cater to an older audience, a mixture between people over 40, to true crime enthusiasts as my target audience, which I will just use the True Crime Enthusiasts as my primary target audience, however due to the billboards being out for the public, it will have to be designed around ASA’s rules , meaning there won’t be blood or anything to do with death, however, I do plan on using a chalk outline on the ground which as far as I could tell, isn’t against ASA. The four adverts I plan to create will be:   1. A ceremony with 3 cult members, with one having their arms open and up to the air, with a tagline of “The Cult that terrorized Britain”   2. illustrations of the being they believe is the God , the tagline asking “What were they thinking”   3. ...

  Documentaries are usually identifi able by different means that other programs or games, while their genres are identified by keywords such as “Horror” or “Romantic ” , Documentaries are identified by the different ways the finished product is shown,    M ost crime documentaries are “Expository” which means they have some reenactments, some interviews, and an omnipresent narrator , these are usually educational, some about more serious topics, meaning they are usually targeting old teens and young adults , most of whom are in education .   An Inconvenient Truth (2006) is an example of an expository documentary, where Vice President Al Gore raises awareness about climate change, this documentary targets the young/adults showing what excessive use of fossil fuels becomes .     Another genre is “Observational” , where the filmmaker cannot interfere these are usually nature documentaries, compared to Expository, Observational Documentaries are shot in...

  This documentary is different from the other two, as instead of trying to keep a mystery or simply tell a story, this documentary is about what Aaron Hernandez was thinking while committing these crimes.   There are 2 different fonts used (one used for “Killer Inside” while the other is the rest of the text.) the layout is once again using the rule of thirds, however, it appears to be landscape, as the middle has the blood, most of his face, and other details. The colour scheme is blue with red. The images are interesting with how many there are, there’s the face with the blood on his cheeks (Like face paint.) there is an American footballer in the shadow along with bullet casings. The main target audience is also adults, specifically the young adults. With the secondary targets being old teens .  

  This poster is less about the mystery, as this case is 37 years old, plus it uses Richard Ramirez’ mugshot. The most prominent picture of him , it’s a coverage of the events rather than a mystery, however its likely they would’ve kept the killer’s identity secret for those who didn’t know of this.    There are 3 fonts, for the tagline, the title and “The Hunt for A Serial Killer” the layout is simple, all the text in the middle to draw the eye in, with the shadow covered killer behind. The colour scheme is simple, using blacks, whites and reds, with Ramirez being shrouded in the dark giving the red streak along his face and the red text makes it eye- catching. The only image used is the Mugshot of Ramirez, with a red line highlighting his eye. The main target audience is likely adults due to the disgusting crimes being too much for young children, the secondary target is still most likely older teens who do criminology  

  This poster is generating curiosity, instead of saying “He did it, we have proof.” Which would spoil the ending, the words “Did he do it?” encourage the viewer to wonder and make their own minds off, it is also possible that the person it is about is in court during it’s release, or has been declared not guilty, which would mean exclaiming he did it would be defamation, along with that, despite the very real crime, this is still a documentary for en gagement , meaning they need to make it exciting /make people curious to find out the truth The Staircase poster uses 3 different fonts, with the majority being the same font, the two lines under the word Staircase use the other two fonts, w h ile the names of the other documentar ies are in italic. The layout is interesting, as it uses “The Rule of Three” where the poster has 3 invisible lines, with the majority of the middle being full of text and the persons fac e, this is because the eyes usually land on the middle (Although...