Final idea

 My idea for the documentary is a series of episodes based on a fictional cult that terrorises Britain in the late 1980s, disappeared in 1999, and was caught, imprisoned or killed by 2010. My adverts are going to cater to an older audience, a mixture between people over 40, to true crime enthusiasts as my target audience, which I will just use the True Crime Enthusiasts as my primary target audience, however due to the billboards being out for the public, it will have to be designed around ASA’s rules, meaning there won’t be blood or anything to do with death, however, I do plan on using a chalk outline on the ground which as far as I could tell, isn’t against ASA. The four adverts I plan to create will be: 

1. A ceremony with 3 cult members, with one having their arms open and up to the air, with a tagline of “The Cult that terrorized Britain” 

2. illustrations of the being they believe is the God, the tagline asking “What were they thinking” 

3. the classic chalk outline that all crime programs use to mark the location of the body. With “Justice will be wrought.” 

4. a police officer (a shoulder view) aiming at a cultist. “How will this END?” 

My idea will focus on the contrast of good and bad, as the cultists will be wearing red robes, while anyone good in the posters will be associated with blue, using the theory about colour, red makes people tense while blue is calming. I plan on titling it “The Zealots of Old”. The word Zealot essentially means someone who won’t compromise for their religious beliefs, it was the name of members of a Jewish political movement to free Israel from The Roman Empire.