Statement of Intent

 For my documentary advertisements I intend for it to comply with the ASA Guidelines, such as not showing anything graphic or bloody for the chance that a younger audience may see the advertisement. It is a likely chance an unintended audience will see it as it is on a billboard. I plan for it to be during the earlier part of the watershed so my target audience (16-25) would be awake to see it without children being able to view it. 

To make the documentary is successful, I will portray the target audience in a positive way, I also will be representing 2 different social groups, older and younger, this is due to the cult idea needing older representation (Because most cults have more experienced and older leaders, while the detectives are younger.) The documentary will feature a cult being discovered by detectives, police and criminologists, the latter being shown as smart and righteous wearing blue to show the good, while the Cult will be masked or smiling, shrouded in darkness and red robes.  

 

I plan to construct my posters by using multiple layers, like the robes and the cultists, and the background behind it, most if not all of the elements will be added together in photoshop putting the main imagery in the middle, with all the text also being in the middle, the text will have bright font as to draw the eye in, I will use easy to read but not minimalist fonts, an example of one I believe fits is:  

Haettenschweiler 

As it’s easy to read and not minimal, its bold and in my opinion draws the eye. All the text will be large so it is visible to read, the tagline and general information will be smaller than the title, the title will be catchy to make the audience (16-25 year old fans of groundbreaking documentaries) want to watch it as it comes out.